3 Lessons from Social Media Week Lagos

If you were in Lagos and couldn’t make any session of Social Media Week Lagos , you really did miss out. We had a great time during our conversational session on “The Influence of Social Media in 21st Century Entrepreneurship“.
Here are 3 points worth remembering.
  1. Do not build a house on rented land: Facebook and Twitter might be the $h!t right now, but your website should be the hub of your internet marketing efforts.
    The purpose of Social Media Marketing should be to pull your prospects from where they socialize (facebook and co.) to your website, and get them to take measurable actions.
    Actions here, could be to sign up for your email newsletter, download a report, make a purchase or book a consultancy session. Ya dig?
  2. Measure Everything: It’s easy to get caught up in the camaraderie of Social Media and forget that you’ve got to pay the bills.
    Make sure that you constantly keep track of your key metrics to evaluate what’s working and what’s not.
    Key Metrics include your audience reach (If you have a Facebook Page), Email read-response rates, Advertising CTR (Click Through Ratio), Website Traffic, etc.
    A periodic look at these numbers will give you a clear picture of where to amplify your efforts and where to dwindle them.
  3. You don’t need a huge budget: I agree that the word ‘huge’ in this context, is relative. However, if you’re on what you’d consider to be a shoe-string budget, you do not need to spread yourself thin across all networks. Define your voice and build your audience on one or two platforms that matter. Then expand slowly as you become more successful.
John Obidi
John Obidi is the Creative Director of ObidiSocial.com, a Social Media Marketing Company in Lagos, Nigeria.
  • Veronica Solomon

    You make a great point about building on land that is not ours, and that becomes more and more evident with the changes that Facebook continues to make. I still use it for what it is worth, but I focus mainly on my blog. My website will be upgraded soon

    • That’s right, Veronica. Your website/blog is your house, your very own social network. Make it a party.

  • nathanwpace

    I like points you bring up. I find that sometimes I feel I am in a good space, then I read something that reminds me of what I have forgotten and have not been practicing. Thanks!

    • You’re welcome, Nathan. Thanks for sharing your thoughts on this.

  • Deborah Munoz-Chacon

    I’ve been reading Jab Jab Jab Right Hook by Gary Vanderchuk. He talks about these things to think about regarding social media. He does say that you can’t ignore Facebook though.

    • #JJJRH is a fantastic resource, Deborah. I’ve purchased a Kindle copy myself. It is true that Facebook cannot be ignored (for now), but that’s probably what was said of its predecessors (hi5, myspace). We cannot accurately tell where the party will be in the next 5 years as we have no real control over these platforms. The only ones that are within your control are your website/blog and your email list.
      So here’s the plan… try to spot where the party’s at right now (Facebook, Twitter, whatever) and try to bring some of that action to the platform that you actually own (Your Website).
      I hope this helps.

  • Jim Striegel

    I tried to use Google to track my social media and website, but found it very confusing.

    • Hey Jim. I understand that Google Analytics can appear rather clunky the first few times. If this is a persistent issue for you, install the Jetpack Plugin (if you’re using WordPress). It can give you a stress-free, at-a-glance view of your statistics.

  • Amanda James

    Great advice! I will definitely be using some of your tips in the future. Thanks for sharing this!

    • Thanks for responding, Amanda. You’re welcome.

  • Stephanie Hollands Clopton

    These are some great tips. I work for a company, so don’t want my leads going to them just to me right now:=)

    • Yes, Stephanie. Social Media works really great for building a Personal Brand.

  • Traci Henegar

    Do you have any suggestion on tools to measure social media? I’m a bit new, so not a huge budget.

    • Hey Traci. There are lots of things to be measured on Social Media. But we could get a bit specific.
      1) Website Traffic: Google Analytics [FREE]
      2) Link Clicks: BITLY (http://bit.ly) [FREE]
      3) Social Influence: Klout [FREE]
      4) Facebook Reach: Facebook Insights [FREE]
      5) Twitter Reach: Buffer (analytics) [FREE]
      6) Twitter Follower Engagement: Commun.it [FREEMIUM]
      7) Email Open Rates: Signals [FREE], Mailchimp [FREEMIUM],
      Aweber [PAID]

      There’s a lot more, but these came to me off-hand. Let me know what else you need. 🙂

  • Yvonne

    All of this is over whelming!

  • Great tips and wonderful article! I’m new to network marketing and I love learning! I just saw in one of your reply a list free sites I can use to build my list! Thank you for sharing!

    • Thanks for the compliment, @mariellealtenor:disqus 🙂

  • Emily Rose

    This is great advice, thank you, I will apply it to my business 🙂

    • You’re welcome, Emily. Thanks for stopping by.