If you were in Lagos and couldn’t make any session of Social Media Week Lagos , you really did miss out. We had a great time during our conversational session on “The Influence of Social Media in 21st Century Entrepreneurship“.
Here are 3 points worth remembering.
- Do not build a house on rented land: Facebook and Twitter might be the $h!t right now, but your website should be the hub of your internet marketing efforts.
The purpose of Social Media Marketing should be to pull your prospects from where they socialize (facebook and co.) to your website, and get them to take measurable actions.
Actions here, could be to sign up for your email newsletter, download a report, make a purchase or book a consultancy session. Ya dig?
- Measure Everything: It’s easy to get caught up in the camaraderie of Social Media and forget that you’ve got to pay the bills.
Make sure that you constantly keep track of your key metrics to evaluate what’s working and what’s not.
Key Metrics include your audience reach (If you have a Facebook Page), Email read-response rates, Advertising CTR (Click Through Ratio), Website Traffic, etc.
A periodic look at these numbers will give you a clear picture of where to amplify your efforts and where to dwindle them.
- You don’t need a huge budget: I agree that the word ‘huge’ in this context, is relative. However, if you’re on what you’d consider to be a shoe-string budget, you do not need to spread yourself thin across all networks. Define your voice and build your audience on one or two platforms that matter. Then expand slowly as you become more successful.