Have you ever tried to promote a product/service/event on Twitter? Well, I have. And to me, it sometimes feels like I’m speaking into a tin can. You don’t really know (for sure) if anyone can hear you. Furthermore, Twitter has no way of telling you how many people actually saw your tweet, so it can feel like your spinning your wheels.
After some study, I’ve put together a short guide to help you Boost Your Twitter Reach in 4 Steps.
1. Create a Promotional Graphic: If you have the means, you can hire a designer to create one for you. If you prefer to take the DIY route however, my best FREE options for creating great looking graphics are Pixlr, PicMonkey and Canva.
Also remember that we’re creating this graphic for Twitter, so it must conform to the 2:1 aspect ratio like the promotional image below.
2. Create a Twitter List: If you don’t know how to create a Twitter List, CLICK HERE. In the coming steps, we’ll have to mention some people in order to alert them to our promotion. But we don’t want to spam them, so we must have a way of knowing which followers are most likely to be interested in our promotion. This is not just about broadcasts, we’re after TARGETED Twitter Reach.
So ensure that you have a pre-populated list of users who have demonstrated an interest in your content by way of Retweets or Mentions.
3. Tag Interested Followers: To tag people in images, you must be using the latest version of Twitter for Android or iPhone. Remember the list of interested/engaged followers from Step 2? We’ll refer to that list and tag 10 users (that’s the limit) per image. The actual tagging will have to be done on your smart phone, so I suggest you have the list open on your PC.
4. Add a few mentions: Thanks to Twitter’s latest update, picture tags do not count against your 140-character limit. Now we can add a couple of mentions after the description. If you can manage up to 5 mentions per tweet and add that to the 10 tags, that means that 15 users will get notifications on every tweet sent out. This means that for a list of 40 users, you’ll only have to tweet 3 times to notify them all. This is besides the number of followers that will see it passively on their timelines.
I recommend spacing out the tweets at least an hour apart, just so you don’t irk other users. I got muted a couple of times for this behaviour.
I hope that this tutorial has been useful. If you have any questions or other methods by which you boost your Twitter reach, please leave a comment.
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In Earth Realm, I am known as John Obidi - Web Developer, Social Media Strategist, Entrepreneur and Sole Guardian of The Internet. If you're a brand or small business and you're new to the whole Social Media thing, no worries. We can help.