Something you should know about tweeting photos

So you just designed that awesome graphic for your new product/service/announcement and you’re about to post it to the Twitter-verse. Well, you can’t just grab it from Facebook or Instagram and splash it on to Twitter. Every Social Network has its special rules and nuances, and Twitter is no exception.

On Twitter, your picture has the most optimal display when created in the 2:1 (W:H) ratio. This means that if the width of the photo is 600 pixels, then the height must be 300 pixels. You dig?

In other words, the width must be 2 times the height. Consider the BAD example below.

In the above example, the graphic shows no respect for Twitter’s display, and is therefore cropped by default. This means that your followers would need to expand the tweet to view the whole thing.

Life is too short for that, so most people would just keep scrolling with whatever fraction of your content they were able to visually capture.

What you need, is a graphic that captures the entire message at first glance as shown below.

As you can see, the above tweet does not need to be expanded and my entire message has been visually consumed without further ado.

In summary, ensure that you adhere to the 2:1 aspect ratio.

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John Obidi
John Obidi is the Creative Director of, a Social Media Marketing Company in Lagos, Nigeria.

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  • Kung Phoo

    Thanks John, this is a really good point. People will not take the time to expand the photo if your message is cut off… I have ran into this issue.

    • I’m happy you learned something. Let me know if you encounter any other issues.

  • this is an excellent article. I learned thinks about twitter I never knew thanks

  • Lisa Hodges

    Thank you for sharing. I didn’t know this about Twitter.

  • Marjory Johnson

    Interesting info. I usually don’t post pics on Twitter. Thank you for sharing.

    • You’re welcome, Marjory. Thanks for dropping by.

  • Jim Striegel

    This is some great information about Twitter you’ve shared.

  • Casey Gardner

    Thank you for sharing this. Good to know when I’m Tweeting pics!

  • imelda guanzon

    This is very helpful. I think I need to be careful on my photos size on twitter. Thank you for sharing!

  • Excellent information – I know I’ve inadvertently fallen foul of this myself – great to know the correct dimensions!